In Transactions

Ekapartners acted as exclusive financial advisor to Fashion GPS, Inc (« Launchmetrics ») on the acquisition of DMR Group S.r.l (IT) (« DMR »).

Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences. Founded in New York and with operating headquarters in Paris, Launchmetrics has more than 400 employees in ten offices worldwide. Launchmetrics has been the trusted brand performance technology to brands such as Dior, Fendi and Shiseido.

By acquiring its main competitor, Launchmetrics is strengthening its data and analytic capabilities. Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics’ solutions along with DMR’s 20 years of historical data and reputable white-glove expertise. Launchmetrics becomes the SaaS provider to over 1,200 FLB brands, offering the most comprehensive brand performance solution. This strategic move marks the company’s 5th acquisition, projecting Launchmetrics to the undisputed category leader in Brand Performance.