In Transactions

Ekapartners acted as exclusive financial advisor to EasyPicky on its €5m financing to accelerate its growth.

Created in 2017 by Marine Bibal and Renaud Pacull and commercially launched in 2020, Easypicky revolutionizes retail data collection through a unique AI-powered patented recognition technology dedicated to Consumer Packages Goods brands. EasyPicky’s technology captures and analyses all the products on the shelves instantly and offline through video. It significantly reduces the time sales representatives spend in stores to scan the shelves and collect retail data (availability, assortment, prices) and provides accurate, powerful and actionable insights to marketers.

Based on a SaaS business model, EasyPicky has already convinced leading CPG brands such as Danone, L’Oréal, Unilever and Mondelez to adopt its game-changing solution in several geographies.

The fundraising brings in Spring Invest and Irdi Capital Investissement along with some business angels. The round will be used to double its team and accelerate its growth in France and internationally.